What Is A Google My Business (GMB) Listing
A Google My Business (GMB) Listing is a place that allows people quick, easy access to all your contact info in one central place. It is a critical aspect of local SEO. The quicker it is for your customers to find your website and phone number, the more likely they are to call or place an order. Every step between them and your phone number increases the likelihood that they’ll look elsewhere.
When people Google a product or service in their area, they’re typically close to making a purchase – many customers who conduct a local search (“Health Food Store near me”) go to the store that day. That’s why it’s critical that the information about your business that displays when people search is as accurate, complete, and optimized as possible.
The key difference between Google My Business listings and other directories like Yelp is that your GMB can be very detailed, and information from it will be placed by Google onto several important places with high visibility and traffic, such as:
Google Knowledge Graph
This is the box in the top right-hand corner of search results on desktop, and near the top on mobile, whenever someone searches your businesses name.
Google Local Pack
This is the three listings below the map when there are searches for businesses in or around a specific area (e.g. ‘Dance Classes Louisville’)
Google Maps
This is used to get driving, walking, cycling, and public transit directions. It’s also a great way to discover businesses and locations near you.
As you can see, if you’re serious about getting local search traffic to your website, then claiming and verifying your Google My Business listing is critical.
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